Vintage Fans Are Growing

With retro Minis becoming more and more popular there is a resurgence in restoring classic Minis.  Mini had record sales in Australia in 2025, showing strong demand for the brand’s heritage driven appeal.  That being said, the modern Mini lineup remains popular but there is a shift toward the old along with the new.

Key shift affecting vintage fans

New Minis are increasingly:

• Electric or hybrid-focused
• Moving away from traditional features like manual gearboxes

👉 This is pushing more enthusiasts toward:

• Restoring classic Minis
• Buying vintage models instead of new ones

What this means overall

In Australia right now:

Vintage Mini culture is alive and growing, especially among collectors and restorers
MINI (the brand) is:

• Leaning into retro styling and heritage marketing
• But moving technologically toward modern EV platforms